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Much could be said about why BeReal hasn’t stuck. It takes effort to keep up with, for starters. And it’s not just BeReal that appears to be flailing right now. Social media more generally seems to be in the Funny tell me a time in history when it was the good guys banning books shirt it is in the first place but midst of a massive identity crisis. Twitter users have been steadily declining since Elon Musk’s takeover in 2022 (with verified users losing their blue check marks this month, leading to further resentment and mistrust). Instagram has become passé among younger users. And, although hugely popular, TikTok still tends to only attract a certain kind of poster: those at ease with chatting to the camera, or not cringing at the many TikTok-isms that seem to have proliferated like a virus. (Why does everybody use the same disassociated TikTok voice?) If you’re sick of Twitter, for example, you’re not necessarily going to emigrate to TikTok. People who like to write don’t always like to talk.

To truly understand this shift, we need to consider how we used to use social media. In the Funny tell me a time in history when it was the good guys banning books shirt it is in the first place but past, there was only one prominent social media platform at any given moment. In ye olden days, it was MySpace. Then Facebook. Then Twitter or Instagram. Now it’s arguably TikTok. But our trust in these platforms has massively dwindled; we’re internet literate now. Think about how blindly people used Facebook even just 10 years ago, posting albums with names like “Freshers Week <333” with 236 digital images of college students puking and doing duck faces on nights out. With a greater awareness of how our internet histories, data, and online profiles are used against us in myriad ways, we don’t broadcast our lives so flagrantly anymore. We also know that these platforms don’t always stick around. Profiles get deleted. Data gets sucked into an online vortex. We’ll never mindlessly trust anything that comes out of Silicon Valley in the same way.Against the backdrop of this growing mistrust and fatigue, there’s also been a sort of dispersal across different internet spaces recently. I know friends who only spend their time on Twitch or Discord now. I know others who treat Reddit as their “main” account, with no ties to their IRL persona. People are launching Substacks left, right, and center, weary of their content being lost on one of the bigger platforms. Hell, there are even people shitposting on Linkedin. And don’t underestimate the popularity of VR-based platforms like VRChat among the perennially plugged-in. Just as people might choose to shop at their nearest burger joint rather than grab McDonald’s every single time, the social media giants are—although still powerful—definitely losing some of their earlier shine.

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